Range
The whole online jewelers mostly deal in costume jewelry, bracelets, rings, earrings, body jewelry and other such items and they specialize in selling to nation-wide dollar stores, drug stores, and other such vendors.
They do also carry some brand name stuff that typically sells at Wal-Mart, Hot Topic, Claire's, and higher end department stores. For example, they currently have sunglasses from Liz Claiborne and Isaac Mizrahi for something like $2.00 to $3.00 per unit, which I have not seen matched anywhere online or offline.
But, like most wholesalers, their inventory is always changing, so keep checking back.